Mims
Registrato: 02/08/19 12:25 Messaggi: 92
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You finally have a website and you are ready to sit back and let the visitors start rolling in. How does that saying go? ?If you build it they will come.? This may be true in Hollywood but certainly not true in the case of your website. You need to constantly work at improving your site to ensure that your website achieves a decent search engine ranking. This is a process that doesn't happen over night but with some concentrated effort you can get better search engine rankings. Here are some tips on getting to the top of the search engines.
Keep your design simple! Avoid gratuitous uses of flash , imagesgraphics, and special effects. As cool as these effects are, they hinder or sometimes block the search engine from seeing your sites content. Whenever possible use external elements (stylesheets and javascript). Less code cluttering up your page means search engines can find and index your content easier , leading to better search engine rankings.
Research your competition and choose your keywords carefully. Keyword phrases tend to be more effective. For example: use ?Toronto real estate web design? instead of web design. This could mean the difference between competing with 6 million websites or 100 thousand.
Make sure your web pages include good meaty content of at least 250-300 words per page. Search Engines analyze the relevancy of your pagesite based on the content. Your keywords should be represented in your content ? if your keywords are not represented, either you have chosen the wrong keywords or you haven't thought out your content properly. Search engines like sites that change their content regularly so find ways to keep your content fresh but the message clear.
Use Meta tags (title tag, description tag and keywords tag) properly and use different Meta tags on each page of your site! Make sure your title is relevant and between 50 and 60 characters. Your description should not exceed 150 characters and should summarize the content of your page. Most importantly make sure the wordsphrases in your keywords tag are represented in your content.
Use alternate image tags. Besides being a good design practice , alternate image tags help the search engines verify the importance of the images on your page. When appropriate use your keyword choices in your alt image tags.
Avoid using only image based navigation on your site. If you are using images as links to your other pages, make sure you absolutely use alternate image tags. Ideally you should also include text based links somewhere on your web page as well. You see this quite often in the footer of some web pages although you can always include test links in the content of your pages as well. Text based links help the search engines find ALL your pages not to mention they make your site more assessable. If your site is complex you should include a site map to help your visitors and the search engines find their way around your site. If you are using a sitemap put the link near the top of your page so that the search engine finds it quickly.
Use heading tags and bold to emphasize your keywords. Don't over do this! If you have chosen your keywords properly, your keywords should already be in weighted areas of your carefully written content.
Do NOT use auto submit services to submit your site to the major search engines. As long as you have incoming links to your site from a site that has been indexed your web site should automatically be indexed. If you need to submit your website to a search engine do it manually and only once.
Research and gather external links from sites that are relevant to your own. If your site is promoting health food a link from a human resources site will not help your website rankings and may actually penalize your site.
To get better search engine rankings you need to keep it simple , natural and use your common sense. Don't try to trick the search engines as this can often result in getting your site banned or dropped from the index.
Remember, it can takes month for your optimization efforts to pay off, but when they do you will enjoy better search engine rankings!
Have you ever been to a networking event or a meetup where the person you鈥檙e talking to is only interested in talking about themselves? Or maybe they keep looking over your shoulder to see if there鈥檚 someone better out there to talk to? Yuck!
Networking Intention is to Serve Others
Sandra Yancey is the queen of networking. After all , she started eWomenNetwork 16 years ago to give women a place to network, connect and share their challenges and ideas. At that time, most of those arenas were dominated by men.
Let us know your networking strategies in the comment section below!
Sandra鈥檚 business has since grown to 118 chapters throughout North America , and is one of the largest women鈥檚 business networking organizations in the world with members in 6 countries.
Give First, Share Always
Why is her business such a success? Because it鈥檚 built on the foundation of 鈥淕ive First, Share Always.鈥?p>
Sandra admits she was a terrible networker. Most likely that is due to the traditional way people network , which is handing out business cards to each person they meet and talking about themselves. For a natural introvert like Sandra, that is just not part of her DNA.
Check out Sandra鈥檚 video and find out the best way to approach your networking events, questions you can use to get the conversation started and how to have a hands-free conversation.
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On June 16 , 1972, a security guard at the Watergate Hotel in Washington , D.C. , discovered a piece of tape on the lock of the door that led to the National Democratic Headquarters.
This foiled break-in attempt at the Watergate was part of a larger campaign by Nixon . |
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